The path to purchase for travelers is not as straightforward as it used to be. But wherever they begin, at some point they will get their first impression of your hotel. What does this say about you?
If you have an Online Reputation Management partner, keeping track of this becomes an easier task, but nothing can replace a little direct market research every now and again to experience exactly what users go through before they find you, and to make sure that the image that a prospective guest gleans of your hotel from your online presence is an accurate one.
Let’s start at the very beginning: Google yourself
This is the most basic part of managing your online image, but it is often overlooked. When you want to find out more about something online, your first port of call is usually Google. Remember that your prospective guests don’t know your website URL, social media handles, and where to find your online travel agent listings, but you can be pretty sure that they know how to use Google.
(From: hotelmarketing.com, Photo: Pexels)